83% of Australians know what podcasts are.
44% of listeners are female.
65% of podcast consumers are most likely to listen to episodes on a mobile device.
60% of all podcast shows are downloaded from Apple.
90% of podcast consumers prefer to listen to a podcast at home.
54% of podcast consumers say they think about buying an advertised product.
39% of small and medium-sized businesses owners are podcast users.
Multitasking and listening go hand-in-hand.
59% of consumers listen to a podcast while doing housework.
52% like to hear a podcast while driving.
51% like to cook and listen to shows at the same time.
Podcast growth statistics show that Americans listen to podcasts more than Australians.
Only 30% of the Australian population has listened to a podcast at least once.
About 22% of them listen to podcasts monthly, and 15% listen to podcasts weekly = room for growth