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Podcast Doubt Vs Podcast Fade

So you’re reading this because you’ve been wanting to start your own podcast. Or you’ve created a few episodes and feeling a little demotivated.   DO YOU REALLY KNOW WHAT’S HOLDING YOU BACK?   Is it time? Confusion? My bet, it is self doubt……… Whenever you feel anxiety about  jumping into something new it can be overwhelmingly daunting. Even though you know you’re in the learning phase, if you areRead More…

As the Podcast Host

So you’ve decided to host a podcast! Congratulations, massive step in your marketing strategy in putting yourself out there to seen and especially heard. As with any strategy that leads a community and builds relationships, it’s important to invest some time in the planning of your series. There are three phases our podcast hosts go through. I’ve got a great idea for a podcast! Who am I to create aRead More…

How to attract your ideal listener.

This is the biggest task in creating your audience and the more specific you are, the bigger it grows. In the beginning your podcast is an inert object. Your goal is to turn it into a rolling stone. Identify your listener by asking qualifying questions.  Describing the type of people they are, the problems they have, the outcomes, information, solutions and strategy they are looking for and telling them thatRead More…

Build a Profitable Podcast in Three Steps

Podcasting, is by far, a wonderful, intimate medium. Giving you immediate access to the ear drums of millions of people, with next to no investment and just the   time you chat. As your investment of time grows with the publishing of new episodes, the challenge is to find a return that equates. The most common question I get is how do I monetise my podcast. There are several solutionsRead More…

How long should my podcast be?

There is no optimal length for a podcast episode. The style, format and genre of podcast will determine these metrics.  Interviewing someone who has given their time and expertise to your podcast is deserving of at least 30 minutes.  To share their story, answer questions and provide the solutions your listeners are looking for takes a while.   Vet them, create a bucket of topics and honour their contribution byRead More…

Why Won’t Happy Customers Write A Review?

Why Won’t Happy Customers Write A Review? Our mission in the recent production of our Bean There? Podcast was set with three intentions To bring the vibe and atmosphere of the cafe to the ear buds of our listeners during lock down. To introduce the small business owners in the area to the community and acknowledge the essential, volunteer and support services they are associated with and support. Finally toRead More…

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