Shire Walks Cronulla

Soundwaves BlogPersonal Brand

How to attract your ideal listener.

This is the biggest task in creating your audience and the more specific you are, the bigger it grows. In the beginning your podcast is an inert object. Your goal is to turn it into a rolling stone. Identify your listener by asking qualifying questions.  Describing the type of people they are, the problems they have, the outcomes, information, solutions and strategy they are looking for and telling them thatRead More…

Build a Profitable Podcast in Three Steps

Podcasting, is by far, a wonderful, intimate medium. Giving you immediate access to the ear drums of millions of people, with next to no investment and just the   time you chat. As your investment of time grows with the publishing of new episodes, the challenge is to find a return that equates. The most common question I get is how do I monetise my podcast. There are several solutionsRead More…

How long should my podcast be?

There is no optimal length for a podcast episode. The style, format and genre of podcast will determine these metrics.  Interviewing someone who has given their time and expertise to your podcast is deserving of at least 30 minutes.  To share their story, answer questions and provide the solutions your listeners are looking for takes a while.   Vet them, create a bucket of topics and honour their contribution byRead More…

Why Won’t Happy Customers Write A Review?

Why Won’t Happy Customers Write A Review? Our mission in the recent production of our Bean There? Podcast was set with three intentions To bring the vibe and atmosphere of the cafe to the ear buds of our listeners during lock down. To introduce the small business owners in the area to the community and acknowledge the essential, volunteer and support services they are associated with and support. Finally toRead More…

Thumbnail Artwork

Podcasts are a purely auditory experience, so it’s all about listening. But having a standout visual that tells the story of your podcast without words is what will attracting your hungry listener. The cover art is the first real experience that they have with your content. Long before they decide to listen they’ will be looking at that artwork and it may even influence whether or not they click toRead More…

Speaking Gigs

Speaking is the most powerful tool you can use to grow your business. BUT WHAT IF YOU CAN’T DO THEM ANYMORE……. Guesting on a Podcast is your gate way to get in front of leads, build relationships, and get loads of exposure while still doing the commitments you may have at home or work! Podcast interviews can be more effective than speaking at a conference because: Speaking at a conferenceRead More…

Scope out your podcast series with our 15 minute content call. Book now