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How long should my podcast be?

There is no optimal length for a podcast episode. The style, format and genre of podcast will determine these metrics.  Interviewing someone who has given their time and expertise to your podcast is deserving of at least 30 minutes.  To share their story, answer questions and provide the solutions your listeners are looking for takes a while.   Vet them, create a bucket of topics and honour their contribution byRead More…

Podcasts made by women, for women and all of our favourites.

And with over 2 million people downloading audio podcasts every month in Australia, it’s the perfect time to be a content creator, and rack your podcast playlist with intellectual and entertaining conversations. The world’s health pandemic has given everybody time.  Time to think, read, find, learn, become, do and question.   But more and more people are listening, seeking and searching for the wisdom of women. Podcasts made by women forRead More…

11 P’s to think about in creating your Podcast

Planning Time and Schedules Preparing Content Topics, Themes, Interviews, Webpages, Hosting Presenting Format, Style and  Brand Production Recording Episodes, Intro, Outro and Musical Signature Post Production diting, Construction, Editing and Approval Promotion Show Notes, Back Links, Blog Posts and Social Media Plan Pitching To sponsors and advertisers Publishing To other platforms Products Association, endorsement, competitions,  Profile Your personal brand and position as the go to Partnerships Interview guests & hostsRead More…

Podcasting Guest One Sheets

Podcast Guesting is a fun, easy way to lift your personal brand. By sharing your personal experiences, the lessons you’ve learnt or the specialised training and education you’ve undertaken, you are able to leverage your industry exposure and position yourself as an expert in your fields of interest. Now, you can wait around to be invited to onto a podcast, or you can actively pursue a guesting role on perfectlyRead More…

Making Money From Your Podcast

ADVERTISING Listeners don’t really want to hear ads in your podcast unless there is a direct connection or an association that adds value to their experience, so focus on engagement and this will open up an opportunity for donations, sponsorship or product purchases, especially if it’s a niche topic. SPONSORSHIP This is the value proposition for a specific business that is in alignment with your subject or series. It couldRead More…

Kicking Podcast Goals

Podcasting Goals Unpacked Podcasts are a digital asset that have the capacity to produces hundreds of pieces of marketing and promotional material, literally hundreds, to;  Service memberships Develop Brand Awareness Build Personal Brand Increase Traffic to webpage/services Convert leads to sales There are three elements needed to kick podcasting goals. Create and Structure Content  Design promotion strategy and leverage content Deliver content with clear intentions,  If you need help, checkRead More…

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