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Useful Scripts For Your Podcast – Content Warnings, Sponsorship Disclosures, Acknowledgement To Country

When formatting your podcast episode, intro, Outro and segments and depending on the content you are broad casting, you may also want to consider content warnings on sensitive topics like suicide, sexual assault and domestic violence.   Understanding how your podcast will be rated including opinions and language used is important to build trust with your listener.  Finally as a form of media and an influencer, yes that’s right, hostsRead More…

6 Things to Look for in Sponsoring a Podcast 

Sponsoring podcasts are an investment that you might want to consider for your marketing budget. There are a few strategies that you could use that will take away the stress, overwhelm and onus of you creating your own.  Find out below how It’s called content leveraging through sponsorship. A great way to be heard by new audiences is to sponsor a series or episode and then share in on yourRead More…

Podcast ‘Profuctiveness’

If you are a true creative you will completely get what is going on, if not you will more than likely think I am a red hot steaming mess.  And that’s ok.  Just note today’s post is a personal ventilation of frustration, confusion and self sabotage and I hope it makes you feel better. People have often told me it looks like I am   ‘Spinning plates’ ‘Juggling balls’ ‘PuttingRead More…

Random Facts and Stats on podcasting 2020

83% of Australians know what podcasts are.    44% of listeners are female.   65% of podcast consumers are most likely to listen to episodes on a mobile device.   60% of all podcast shows are downloaded from Apple.  90% of podcast consumers prefer to listen to a podcast at home.   54% of podcast consumers say they think about buying an advertised product.  39% of small and medium-sized businesses owners are podcastRead More…

12 P’s to think about in creating your Podcast

Planning Time and Schedules Preparing Content Topics, Themes, Interviews, Webpages, Hosting Presenting Format, Style and  Brand Production Recording Episodes, Intro, Outro and Musical Signature Post Production diting, Construction, Editing and Approval Promotion Show Notes, Back Links, Blog Posts and Social Media Plan Pitching To sponsors and advertisers Publishing To other platforms Products Association, endorsement, competitions,  Profile Your personal brand and position as the go to Partnerships Interview guests & hostsRead More…

Making Money From Your Podcast

ADVERTISING Listeners don’t really want to hear ads in your podcast unless there is a direct connection or an association that adds value to their experience, so focus on engagement and this will open up an opportunity for donations, sponsorship or product purchases, especially if it’s a niche topic. SPONSORSHIP This is the value proposition for a specific business that is in alignment with your subject or series. It couldRead More…

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