Who will listen to my podcast?
Sharing you podcast with the world can be daunting, but a sure fire way to explain what it is all about is a Podcast Jacket. Its similar to the short enticing blurb on a book jacket. It’s what people read after the name of your show has drawn them in but before they decide to start listening.
Much like an author would labour over their book jacket, podcasters also need to labour over their podcast description. Hitting the nerve that connects and compels them to listen.
According to Molly Beck from Forbes.com, a podcast description has three objectives:
- be explanatory
- be search-friendly
- be succinct
I’ve added one more….. 4. invitational
A podcast will have overarching themes and the name of the podcast is a play on those.
The first sentence starts with a statement that your listeners already believe to be true. Something they already know and care about.
- ‘The parent juggle is full time struggle’
- ‘Passion project not always make money, but they do make you feel good’
- ‘One of the best decisions I ever made was to have kids’
- ‘I have such great memories of my first pet.’
- ‘My family has been my biggest supporter.’
Get the gist!
The second sentence tells listeners what they can expect to hear each time they hit the play on your episode. It shares the frequency of the show, introduces the host, explains their credibility and shares the format of the show.
- “Every Monday, join Pip Rae, a long time advocate of women’s empowerment, as she interviews guests who share their stories of struggles, resilience and life lessons in their journey to find themselves.”
- “Amanda O, everyones favourite health coach and radio host shares her daily insights as to how our older generation can stay healthy and connected to their community”
- “Spending 1 hour every month with Bogsy will keep you inspired with community project updates, home and garden strategies and personal eco challenges that will make a difference. .”
MMMMMMM………..this can take some reworking, but when you read it out loud and it just rolls off your tongue…you got it.
Sentence number three is the one that identifies your listener. Who is this show for?
If a potential listener has read your description this far, they are more than likely interested and this is where you drive the point home that this show is for them. Say “This show is for you”. This is where you get to use different keywords to describe the show, so that if some listeners are looking for your podcasts about ‘plastic free products’ and they type in ‘eco-friendly items’ in the search bar, you show appears for both.
- “If you want to make a difference in the world, get some great ideas or join a community that is already doing it, then this is the podcast for you”
- “Whether you want to learn more about the environment or you are looking to make a few changes in your own home, tune in for some simple ideas in this podcast for you to do today.”
Let’s put it all together.
‘Passion project don’t always make money, but they do make you feel good. Spending 1 hour every month with Bogsy will keep you inspired with community project updates, home and garden strategies and personal eco challenges that will make a difference. Whether you want to learn more about the environment or you are looking to make a few changes in your own home, tune in for some simple ideas in this podcast for you to do today.”
Now that you have your podcast description, you are off and running with your new podcast promotion plan……..
Learn how to promote and host your podcast here