A digital asset is anything that you create to drive traffic through your content funnel – a pathway to your product – a speedway to your service. Thumbnail Artwork to appear where podcast is hosted. Canva is a great place to start sorting out your ideas and concepts but if you want to stand out in the sea of podcasts that already exist, but consider a graphic designer to giveRead More…
Soundwaves BlogPip Rae
Kicking Podcast Goals
Podcasting Goals Unpacked Podcasts are a digital asset that have the capacity to produces hundreds of pieces of marketing and promotional material, literally hundreds, to; Service memberships Develop Brand Awareness Build Personal Brand Increase Traffic to webpage/services Convert leads to sales There are three elements needed to kick podcasting goals. Create and Structure Content Design promotion strategy and leverage content Deliver content with clear intentions, If you need help, checkRead More…
What You Need!
This heading sounds like the chorus of an INXS hit. Do without the fluff, here is your resource!
What Is Your Story!
That story you are telling yourself has so many other versions. You are just one of many witnesses in the story of your life, but hopefully by now you know YOU ARE the author and YOU get to decide what chapters are written and of course, the ending. With a facts, perception, feelings and reflection, your story can be the inspiration or an educational warning to others. Our complex languageRead More…
Human Branding – the Trend for 2020
For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it.
The new decade will thrust upon us new challenges and huge opportunities! There are several emerging consumer trends that will help supercharge your planning and each one is a powerful opportunity to build new products, services, campaigns, brands and more that people will love in 2020 and beyond.