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Thumbnail Artwork

Podcasts are a purely auditory experience, so it’s all about listening. But having a standout visual that tells the story of your podcast without words is what will attracting your hungry listener. The cover art is the first real experience that they have with your content. Long before they decide to listen they’ will be looking at that artwork and it may even influence whether or not they click toRead More…

12 P’s to think about in creating your Podcast

Planning Time and Schedules Preparing Content Topics, Themes, Interviews, Webpages, Hosting Presenting Format, Style and  Brand Production Recording Episodes, Intro, Outro and Musical Signature Post Production diting, Construction, Editing and Approval Promotion Show Notes, Back Links, Blog Posts and Social Media Plan Pitching To sponsors and advertisers Publishing To other platforms Products Association, endorsement, competitions,  Profile Your personal brand and position as the go to Partnerships Interview guests & hostsRead More…

13 Reasons Why You Should Start a Podcast

You’ve got a great idea for a Podcast episode or series. You’ve written loads of blogs on your website and want to share them via audio or video. Your’e an expert with something to share. You are looking to develop your personal brand. You are wanting to build your business profile and share your network. You are really good at interviewing others. You have some great insights into a particularRead More…

Presenting For Audio

Feel the Fear and do it anyway. Here’s a few handy hints. Here’s a few handy hints. Breathe before you speak and let out a quiet sigh Slow your speech to allow your thoughts to process.  Have prompting notes in dot points. Focus on speaking to that one person.  Refer back to your message in your summary, Share your call to action ‘listen to other episodes’ Reference a place whereRead More…

Digital Assets

What is a Digital Asset? Essentially it is anything stored digitally that adds value to your customers experience and your business. They generate leads, inform, educate, entertain, engage and carry your client in the journey to the solution you are able to provide. We have identify 35 Digital Assets with the list constantly evolving as businesses innovate ideas that connect their content to current and potential clients. Digital Assets areRead More…

Musical Signatures

A musical signature is the introductory tune or background music that plays prior to and during your intro and again as you are wrapping up or ending the episode. There are some amazing artists out there that give away their music for free but it is important that you check copyright protection and regardless, credit the Artist in your show notes, on your website or even in your episode. ThenRead More…

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