83% of Australians know what podcasts are. 44% of listeners are female. 65% of podcast consumers are most likely to listen to episodes on a mobile device. 60% of all podcast shows are downloaded from Apple. 90% of podcast consumers prefer to listen to a podcast at home. 54% of podcast consumers say they think about buying an advertised product. 39% of small and medium-sized businesses owners are podcastRead More…
Soundwaves BlogPartnerships
12 P’s to think about in creating your Podcast
Planning Time and Schedules Preparing Content Topics, Themes, Interviews, Webpages, Hosting Presenting Format, Style and Brand Production Recording Episodes, Intro, Outro and Musical Signature Post Production diting, Construction, Editing and Approval Promotion Show Notes, Back Links, Blog Posts and Social Media Plan Pitching To sponsors and advertisers Publishing To other platforms Products Association, endorsement, competitions, Profile Your personal brand and position as the go to Partnerships Interview guests & hostsRead More…
Making Money From Your Podcast
ADVERTISING Listeners don’t really want to hear ads in your podcast unless there is a direct connection or an association that adds value to their experience, so focus on engagement and this will open up an opportunity for donations, sponsorship or product purchases, especially if it’s a niche topic. SPONSORSHIP This is the value proposition for a specific business that is in alignment with your subject or series. It couldRead More…
Kicking Podcast Goals
Podcasting Goals Unpacked Podcasts are a digital asset that have the capacity to produces hundreds of pieces of marketing and promotional material, literally hundreds, to; Service memberships Develop Brand Awareness Build Personal Brand Increase Traffic to webpage/services Convert leads to sales There are three elements needed to kick podcasting goals. Create and Structure Content Design promotion strategy and leverage content Deliver content with clear intentions, If you need help, checkRead More…