Podcast Guesting is a fun, easy way to lift your personal brand. By sharing your personal experiences, the lessons you’ve learnt or the specialised training and education you’ve undertaken, you are able to leverage your industry exposure and position yourself as an expert in your fields of interest. Now, you can wait around to be invited to onto a podcast, or you can actively pursue a guesting role on perfectlyRead More…
Soundwaves BlogPromotion
Making Money From Your Podcast
ADVERTISING Listeners don’t really want to hear ads in your podcast unless there is a direct connection or an association that adds value to their experience, so focus on engagement and this will open up an opportunity for donations, sponsorship or product purchases, especially if it’s a niche topic. SPONSORSHIP This is the value proposition for a specific business that is in alignment with your subject or series. It couldRead More…
6 Digital Assets for your Podcast
A digital asset is anything that you create to drive traffic through your content funnel – a pathway to your product – a speedway to your service. Thumbnail Artwork to appear where podcast is hosted. Canva is a great place to start sorting out your ideas and concepts but if you want to stand out in the sea of podcasts that already exist, but consider a graphic designer to giveRead More…
Kicking Podcast Goals
Podcasting Goals Unpacked Podcasts are a digital asset that have the capacity to produces hundreds of pieces of marketing and promotional material, literally hundreds, to; Service memberships Develop Brand Awareness Build Personal Brand Increase Traffic to webpage/services Convert leads to sales There are three elements needed to kick podcasting goals. Create and Structure Content Design promotion strategy and leverage content Deliver content with clear intentions, If you need help, checkRead More…