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4 Things

You MUST include in your podcast episodes When creating a podcast there are four essential elements when it comes to content. Your name and the name of your show.  This is usually done at the beginning, now it might sound basic but I have heard podcasts that don’t do it.  Often when we press record we can get a little ‘mic haze’ and forget that the listener does not knowRead More…

6 Digital Assets for your Podcast

A digital asset is anything that you create to drive traffic through your content funnel – a pathway to your product – a speedway to your service. Thumbnail Artwork to appear where podcast is hosted. Canva is a great place to start sorting out your ideas and concepts but if you want to stand out in the sea of podcasts that already exist, but consider a graphic designer to giveRead More…

7 Things you need for a podcast

It’s easy to see why podcasting keeps growing every year and it’s the perfect medium to reach people whilst they’re commuting or on the go in the car, during a brisk walk or taking time out for themselves. This intimate experience is often an escape and entertains the mind (especially during my treadmill session). Creating a podcast is a great way to share your personality and impart the knowledge youRead More…

5 Common Podcasting Mistakes

Podcasts are booming. You’ve heard it before, and with good reason. With more than 750,000 podcasts in the podcast ecosystem spanning everything from detailed narrative productions, to conversation style programs, there is still room for more with trends heading towards fiction and reality podcasting.  Hhhhhmmmmm I here you say! That gives me an idea! To date, more than 50 Billion podcasts have been downloaded since 2014 just through iTunes andRead More…

Kicking Podcast Goals

Podcasting Goals Unpacked Podcasts are a digital asset that have the capacity to produces hundreds of pieces of marketing and promotional material, literally hundreds, to;  Service memberships Develop Brand Awareness Build Personal Brand Increase Traffic to webpage/services Convert leads to sales There are three elements needed to kick podcasting goals. Create and Structure Content  Design promotion strategy and leverage content Deliver content with clear intentions,  If you need help, checkRead More…

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