Sponsoring podcasts are an investment that you might want to consider for your marketing budget. There are a few strategies that you could use that will take away the stress, overwhelm and onus of you creating your own. Find out below how It’s called content leveraging through sponsorship. A great way to be heard by new audiences is to sponsor a series or episode and then share in on yourRead More…
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Podcast ‘Profuctiveness’
If you are a true creative you will completely get what is going on, if not you will more than likely think I am a red hot steaming mess. And that’s ok. Just note today’s post is a personal ventilation of frustration, confusion and self sabotage and I hope it makes you feel better. People have often told me it looks like I am ‘Spinning plates’ ‘Juggling balls’ ‘PuttingRead More…
How to attract your ideal listener.
This is the biggest task in creating your audience and the more specific you are, the bigger it grows. In the beginning your podcast is an inert object. Your goal is to turn it into a rolling stone. Identify your listener by asking qualifying questions. Describing the type of people they are, the problems they have, the outcomes, information, solutions and strategy they are looking for and telling them thatRead More…
SEO improves a Website Google Ranking with Podcasts
Podcasts have turned into a highly popular option for content consumption and creation. They are not new but there has been (especially 2020), and is, an increasing number of people discovering them and using them as content creators. A natural conversation generates amazing quotes, memorable comments and captures language synonymous to their industry. ‘Industry Words’ They make an interesting medium to explore when growing your audience. It’s the conversation you have withoutRead More…
Call To Action
So let’s chat about the podcast call-to-action. “If you like this show, remember to leave us a rating or review. It helps other people to discover it and our podcast climb the charts, bringing new listeners.” Essentially the host is asking you to take action on their behalf – and for that you must have good reasons. You’ve probably heard a podcast host ask you at the end of every episode toRead More…
Build a Profitable Podcast in Three Steps
Podcasting, is by far, a wonderful, intimate medium. Giving you immediate access to the ear drums of millions of people, with next to no investment and just the time you chat. As your investment of time grows with the publishing of new episodes, the challenge is to find a return that equates. The most common question I get is how do I monetise my podcast. There are several solutionsRead More…